Med Spa Marketing Basics

Follow These Steps to Setup Your Med Spa Marketing & Starting Getting New Patient Leads

Introduction

Good marketing that actually drives new patient leads on a regular basis is holistic and compounding. The more you do the more you get back.

In this introduction we review common pitfalls of med spa marketing and why a lot of it doesn't work.

Key Takeaways:

· Importance of setting up a marketing foundation

· Marketing approach and considerations

· Avoid quick fix solutions that cost a lot ("60 patients in 30 days")

· Focus on doing your marketing right for long-term gains

Marketing Foundation

Do not waste your money on marketing until you complete these steps, otherwise your will just be throwing money away:

· Branding

· Website

· Social Media Pages

· Business / Maps Profiles

· Citations

· Tracking

It is critical that you have the above components set up properly BEFORE you start marketing your med spa. Most med spas that have poor marketing performance are missing one or more of these components.

Build Authority

Building authority is the next step, most important for new med spas but also something you should work towards if you have an existing med spa that isn't attracting a lot of new patients.

· Articles + distribution

· Social media posting

· Business profile posting

· Patient reviews

· Patient testimonials

Lead Generation + Nurturing

Lead generation is the life blood of your med spa if you want to grow your business. You need a steady flow of new patient leads. In this video we will cover how to setup your lead generation and nurturing to get new patients in the door.

· Call-to-Action on Everything

· Leads Forms Everywhere

· Automated Nurtures

· Manual Nurtures

· Online Scheduling + Reminders

· Landing Pages / Funnels

Patient Experience

Instill your branding throughout your entire patient experience to differentiate your med spa from competitors.

· Appointment Reminders

· In-Office Experience

· Follow-up Appointments

Patient Retention

Once you get a new patient, how do you keep them coming back? If you're in a highly competitive area with a lot of other med spas, how do you stand out and attract more patients? We cover all of that in this video.

· Schedule Follow-up Appointments

· Utilizing Setup + Use Offers

· Membership Programs

· Ambassador Programs

· Referral Programs